Moldy Whopper Anyone?

I just was reading an interesting article at cnn.com titled, "Burger King thinks moldy Whoppers will get you to buy more burgers." The part that got me was what Fernando Machado said; he's the Global Chief Marketing Officer for the parent company, Restaurant Brands International.

"We believe," he said, "that real food tastes better. That's why we are working hard to remove preservatives, colors and flavors from artificial sources from the food we serve in all countries around the world."

The puzzling thing I find is why did it just coincidentally happen when their sales have been plummeting and younger people are more oriented toward healthier food options that it dawn on them they have been down the wrong road for a number of decades? Was Mr Machado taking a shower and all of sudden think, "My God, no wonder our sales have been horrific! Real food definitely tastes better! All these years we have been wrong. All these preservatives and additives to to get our cattle much fatter, to keep the beef preserved longer, to get the food to look better, to give the meat a better mouth-feel, to make the food have a better aroma, well, I'm glad we now see the light!"

I think it has less to do with seeing the light and more to do with seeing the cash flow.

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